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Content Strategy.jpg

Strategize


Your Content

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Strategize


Your Content

 

FIRST CLASS CONTENT STRATEGY

Blogging, tweeting, press releases, YouTube videos. It takes a lot of time to capture and tell your story. But, what's the point of spending all of that time if no one is listening? That's what content strategy is all about, and why we believe that every piece of content you publish should have a purpose

Our goal at B Storytelling is to make the way you communicate, who you communicate with and the work you publish a strategic process. We begin by asking questions about how you currently communicate your impact. Our content analysis will provide you with a solid understanding of how you are currently communicating your work and how to propel its impact. We will help you identify how to reach specific customer segments. We find out where they hang out and what kinds of stories they care about. We can also create a strategic, cohesive plan for all of your content: from your social media outlets to your brochures other printed materials, all of it should tie together and make sense for your user.

We also incorporate other content strategies including: search engine optimization, what's trending, and emerging platforms. We like to think of ourselves as Storytelling Strategists. Sustainable ones.

Here's an example of some content strategy we did for Marlboro College Graduate School:

 
 

 
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Discover


Your Impact

Discover


Your Impact

uncovering your unique & authentic story

No other business makes the same impact as yours. Every detail of your work creates a unique story. It's this story which draws in customers. Say goodbye to generic content, templates and stock photos. At B Storytelling, we are committed to engaging your customers with authentic stories. We do this by discovering your unique impact. We can interview your staff, clients, board members and other key stakeholders.  We analyze your impact measurement and ask customers what they think about you. From our journalistic discovery, we identify common themes and for some of our clients, help create a new and authentic brand. Your impact story is what engages customers and B Storytelling is committed to identifying it.  


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Tell


Your Story

Tell


Your Story

Telling the world your good

B Storytelling has developed strong partnerships with 3BL Media and Just Means and a few magazines.  We can promote your work by publishing key pieces with these partners.  We are skilled at developing specific, PR plans. And, we are also available to write press releases, plan events and assist in building partnerships with your local media sources.

We helped WorkSquare get published in Muses & Visionaries Magazine, distributed in over 500 Barnes & Noble stores nationwide. 

 

 

This slide deck developed for SunCommon demonstrated to investors the true value of community solar.